Case study business strategy

The new business-model proposed leveraging existing infrastructure to best advantage and placed the strategic focus downstream where intervention and improvement was required. What were the results? The programme is ongoing, the foundations have been laid with improvement in cost structures, process, design, sales and marketing. The benefits and improvements for the longer term will be realised over the next three years with early indications showing that the required turnaround has been achieved.

Jane set the working standards, the structure and timelines. The purpose of this case study is to evaluates the business strategy development and provide recommendations for pioneer telecommunication company in the MENA region; Zain Group. Three stages of strategy development are discussed as the following: Strategy formulation, strategy implementation and strategy evaluation. SlideShare Explore Search You. Submit Search. Successfully reported this slideshow. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads.

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20 Classic Case Studies Every Business Student Should Know

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No Downloads. Views Total views. Actions Shares. Embeds 0 No embeds. No notes for slide. Strategic management is viewed as three stages and defined as "the art and science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objectives" David , p. The overall purpose of this case study is to evaluate the above three stages in Zain Group.

Strategy - Business Case Studies

Zain is the Arabic translation for the word 'Good' or 'Wonderful'. The detailed framework for this case study is shown in figure 1. Figure 1 Framework for the Case Study 2. Lewis, once said "isn't it funny how day by day, nothing changes, but when you look back, everything is different? This dynamic environment includes many players interacting together to bring continuously innovation solutions for the end users. Examples for these players are shown in figure 2. Porter Five- Forces Model is a tool used to reveal the competitiveness of an industry by analysing five forces, namely: "threats of new entry, buyers power, suppliers power, threats of substitutes and competitive rivalry" David , p.

Source: please refer to Appendix B 4. SALEH, submitted as a part of the 'Business Strategy and Strategic Management' course in the University of Warwick, United Kingdom As a conclusion, the telecommunication industry is a highly competitive environment with different alternative products and services, combined with a high pressure from the end users. The next section will analyse the strategic management in one of these companies; Zain Group. Zain Group: A Wonderful Journey The strong commitment to reap every singly opportunity, supported by a diverse leadership team and a passion to create a "wonderful digital life", Zain has succeeded in building a solid name as a telecommunication provider in MENA region Zain Company , p.

In , MTC was rebranded into Zain.

Renamed to:

Table 3 summarizes the current group's subsidiaries and associates. The core competencies of Zain Group are shown in figure 3.

A key difficulty comes from the competitive rivalry in this market. Despite of all the challenges, Zain Group managed to sustain a strong market share in most of its markets as shown in table 4.

After this overview about Zain's journey, the next section will start the evaluation process of the three stages of strategic management; formulation, implementation and evaluation. Zain Group: Strategy Formulation Serving more than 44 million customers and maintaining a strong market share is not an easy job. How could Zain do that for 30 years?


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The answer is quite short; they have envisioned a future and work on it. The purpose of this section is to provide an understanding for the business strategy formulation in Zain Group. This includes sustaining the current core business in terms of mobile voice and mobile data services, and also fostering their presence in the enterprise and digital space. In order to achieve that, Zain identified 6 transformational initiatives as shown in figure 5.

Strategy Case Studies

SALEH, submitted as a part of the 'Business Strategy and Strategic Management' course in the University of Warwick, United Kingdom Zain translated the mission and this strategy into five major commitments which are illustrated in figure 6. Ansoff's matrix, which is a model used to generate alternative product-growth strategies for the company based on two dimensions, will be used to answer that question.

Ansoff's matrix shows four growth alternatives based on 'market growth' and 'product growth'. The 9. This case study by Pioneer Business Systems , for instance, allows viewers to see firsthand the effects Pioneer's telephone system had on their clients, ElliotLee Estate Agents. It includes text, as well, to thoughtfully organize and break-up the video into sections.

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Fractl uses both text and graphic design on their Sapio case study web page to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications covered their news story, they incorporated the media outlet's icons for further visual diversity. What's the best way to showcase the responsiveness and user interface of a website?